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Mum, what does Attrition mean?
Email attrition is where a proportion of a list is no longer usable due to the subscriber addresses being invalid. Addresses can become invalid for a number of reasons, such as the subscriber changes...
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Reputation and Deliverability
Why is Reputation and Deliverability important? Why do you need to know about these things when you just want to send out some emails? And what do these terms mean anyway? Reputation and Deliverability...
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Top 5 Deliverability Myths Demystified
We say it with only a slight tongue in cheek – 100% of the emails you send that are not delivered will never sell anything. So, since email-in-inbox is the start of everything – here they are – the...
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Engagement – why it’s important and how to do it
It is always a good idea to send out re-engagement campaigns to your inactive subscribers every so often. A re-engagement campaign generally means you send a re-opt in email to your inactive...
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How you can control your deliverability and reputation
You know when you move out of home and suddenly the washing piles up and the dishes don’t get done and the rubbish hasn’t gone out in a while? And you wonder how it got done before? When you live at...
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How should you deal with inactive subscribers?
Should you re-engage inactive subscribers or remove them? There is much discussion around about re-engaging inactive subscribers, but I wonder should it be more about keeping your subscribers engaged...
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